SEO *****

Optimised by Aaron Wall. I follow Aaron's SEO book blog myself, and even joined his membership program for a while. (Great forum - I regret leaving it!)

Essentially this means that all the basics are right: meta-titles, http 301 redirects - I even noticed that they combined their delivery and shipping notices into one page so you don't waste link juice.

Getting the basics is all that any solution can do. To rank your site you will need links, and linkbait, and only you can organise that.That's not their fault, so 5 out of 5 for getting the basics rights.